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In the last couple of years, whenever I've asked studio marketing chiefs to send me trailers to show to my Summer Movie Posse (a group of teenagers who rate the summer flicks after watching their trailers), the smart marketers now say: Can we send you our red-band trailer? Always the last ones on the block to figure out the amazing viral energy of the Internet, studio marketers have finally realized that there's a huge Web audience for red-band trailers -- i.e. trailers that offer unrestricted content, meaning all the gore, drug references, bare breasts or foul language that have to be edited out of the typical trailers shown in theaters or cut down for 30-second TV spots.
The whole red-band trailer explosion isn't exactly a big secret anymore, with nearly every studio outside of Disney putting up racy red-band versions of their latest film ads. (Since we're a blog run by a family newspaper, I'm not allowed to host or link to this material. To watch hilarious new trailers for Zack and Miri Make a Porno and Role Models, just go to YouTube and check them out). If you want to get up to speed on how the explosion happened, Slate's Josh Levin has done perhaps the best piece analyzing the trend, which makes a mockery of MPAA enforcement policy, since it only takes a click of the mouse for anyone on the Web (presumably including my 10-year-old son and all his pals) to find a thousand sites, starting with YouTube, that happily display all the racy trailers

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