Tuesday, September 9, 2008

Gooseneck trailer plans

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When you watch a movie trailer, do you listen to the music? Scoring trailers have evolved into the core business for Immediate Music, a Hollywood superstar specializing in audio branding.
Digital Journal With the Toronto International Film Festival in full swing, filmgoers will be hungry to see the flicks they only heard about, likely through trailers. But those sneak peeks are more complicated than at first glance, especially when it comes to a production layer rarely discussed: the music.
One of the leaders in scoring trailer music is Immediate Music, based in Santa Monica. They have worked on more than 2,000 trailers in the past 15 years. Youve heard their work if you saw trailers for the Lord of the Rings trilogy, The Matrix, Transformers, Iron Man, Harry Potter and the Half Blood Prince and many more






Clever bloke that Kevin Smith. A few years ago this forthcoming comedy about two cash-strapped pals who make a pornographic film together to stave off the bailiffs would probably have had a much subtler title: Friends with Benefits, perhaps, or Room Mates.
But now, Mr Smith knows all about Google, admits to watching oodles of porn himself, and is surely well aware that just by putting the word 'porno' in the title, he'll get more attention for his little film than even, say, casting Jennifer Lopez and killing her off after just 15 minutes did. Hell, we wouldn't even be making this blog post today if not for the fact that every time we even mention the film's title our unique users figure immediately quadruples. And granted, some of those new readers may not be particularly interested in the vagaries of British independent film-making, nor the latest gossip from Venice, but who are we to turn people away?
Here, then, is the latest trailer for Zack and Miri Make a Porno, and it's probably only safe to watch at work if you do so with the sound off. Which would probably defeat the object somewhat. Of course, what everyone really wants to know is just how far Smith is going to push the boundaries of taste on this one. I'm guessing the only lewd content will be in the form of some pretty full-on language. After all, no one wants to be hanging out at the cinema with the dirty mac brigade




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